In 2017, e-commerce retail sales will have touched $1.915 trillion worldwide. With such a booming market it is expected that there will be many suppliers waiting to grab your customer’s attention. How can you make a distinctive name for your e-commerce store in Dubai which is such a competitive environment? What will it take to induce engagement with prospects and turn them to sales conversion? Small business website design for eCommerce is an article to answer this question.
Effective Ideas for Small Business Website Design for eCommerce
The answer lies in having a successful e-commerce website design executed for your online store. For a small business website design and development to produce business results, you should be knowing your business and your customers well.
If you’re thinking of starting an eCommerce store and wish to create a website for your startup business, then read the following sections to know about some common things you must consider before getting engaged into designing phase:
1. Design Should Portray Company’s Vision and Mission
Understanding your business’s requirements, offerings, and market trends are the principal things to focus upon before investing in eCommerce website development. Your website should carry the look and feel of your brand and align with your mission and vision. This will help you communicate better with your target audience. Small business website design for eCommerce should focus on company Vision & Mission
2. Develop a Robust Content Strategy
It is highly imperative to study your target audience and tailor your content as per their preferences and requirements before you begin to build an eCommerce website. Always ensure that the content you’ll publish on your website is relevant, engaging, and shareable. Good content can help in driving traffic to the website with the help of improved SEO rankings.
3. Going Mobile is a Necessity of the Modern World
When you are starting an eCommerce business, the key to success is by putting yourself one step ahead of the competition by trying to deliver your customers seamless shopping experience. Ensuring responsive design, ease of navigation, and incorporating attractive yet eye-catchy links for offering instant access to information are the prime keys to the success of your ‘mobile-first’ philosophy of eCommerce website design in Dubai.
Responsive design is an essential requirement for most websites in 2017 because there’s an increasing trend towards customers browsing and shopping even while on the go. It is vital that your eCommerce website design is optimized for mobile and tablet devices as well as large screen devices such as high-resolution TVs which are the latest trends in online shopping.
4. Back-end and Simplicity: Two Crucial Factors, But One Aim
A website going down or crashing too frequently during a sale is the most annoying experience for users. It not only compromises your brand’s reputation but also results in losing a loyal customer base. Having a solid backend infrastructure is important to overcome such unfortunate instances; thus, pay extra attention to this factor, while designing your web development strategy.
Aiming at delivering a smooth and streamlined experience to users, simplicity is a critical component of the website’s design that can help customers in taking a quick decision about your website, business, and its reputation. Think about easiest ways that can help users to navigate around the site, and remove all extra stuff to offer a cleaner and clutter-free experience. Lastly, you must engage in promoting and advertising your business through various channels to ensure that it reaches its target without using any paid media concepts.
It would be advisable to use open source eCommerce like Magento and OpenCart and hire a good Magento development company to handle the development and implementation
eCommerce Website Design Dubai
Bring In The Experts
Hire our team of e-commerce website design experts in Dubai to provide you with a competitive edge in the online e-commerce business. Our experience in small business website design can work in enhancing the popularity and visibility of your online eCommerce business and thus, provide a streamlined experience to your users. Our all-round competencies, right from design, development, internet marketing, to strategic business consulting will let you scale the growth path in quick time.